What makes a caravan sell?
Photos
Photos are number one when it comes to selling online. Good clear photos that show your caravan in the best possible way are of paramount importance.
For external photos, wait for the golden hour to take your shots, if possible. For indoor shots, full daylight will work best. Make sure that all shots are clear, free from blur and properly framed. If part of your caravan is cropped out of your external shot for instance, retake the shot.
When you post the photos online, make sure they are of decent size. While it is possible to post images too large, the more common problem is people posting images too small. You have no doubt viewed a listing where you click on the image thumbnail and it doesn’t get any bigger. Don’t let that happen to you. People need to see an image that is big and clear.
Avoid these mistakes:
- Postings few images or just a single image
- Postings images that are too small
- Postings external image(s) only
Price
How much do you want for your caravan? About a million dollars, I’ll bet. How much does the buyer
want to pay? About a dollar. Somewhere the two have to meet.
What I can tell you is that a well-priced caravan will get a lot more enquiries than a caravan that is
overpriced. The more enquiries you get, the more opportunities you have to sell your caravan for a
healthy price. Starting too high can, therefore, inhibit your chances of getting a good return for your caravan.
In some markets, a low price is in indication of low quality. This doesn’t necessarily hold true when
selling online. A well-priced caravan will always get a lot of enquiries. People don’t make enquiries
because they think a caravan is sub-par. They want value and they’re hoping that the caravan they’re
enquiring about is of high-quality.
Do some research and find out what comparable caravans are selling for. Make sure your caravan is
priced within the expectations set by others. And remember that without enquiries you can’t sell
your caravan.
Know your selling points
Explain it clearly
Use some punctuation and sentence structure in your listing. You don’t have to try and win a prize
for your prose but avoid throwing a jumble of words on the page and calling it done. Listings with clear descriptions always get more enquiries.
You have plenty of space to describe your caravan, so use it. Use paragraphs and dot points. Give
each dot point a new line.
The best way to find out how your listing reads is to read it back to yourself out loud. Read it how it is on the page, not how you want it to be in your head, and listen to how it sounds when you read it out. If it sounds odd in any way, change it.
Set expectations with your listing
Offer transparency and honesty
This is especially important when selling online. When you are advertising your caravan online, you
are essentially the face of your business. When doing business with people you should always treat
others how you would expect to be treated. Be honest about the caravan, forthright with any
questions posed to you and patient and courteous with any naive questions.
It’s unfortunate that online scams are a concern for people. If you’re not responsive to the buyer’s needs, are curt or dismissive, these can be seen as red flags. Vigilant shoppers might see such behaviour as a risk and look to other listings to make their purchase. Being transparent, honest and open with people will help them realise you’re a genuine seller.
Okay, so now go sell your caravan online
It’s very easy to list your caravan with us. Proceed to the Sell Online page and select either a standard or featured listing. (Featured listings appear higher in search results.) On the next page you will enter the details of your caravan (not forgetting to add some great photos and an accurate description) and then wait for the enquiries to start.
