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For decades, the caravan and outdoor industry has been driven largely by engineering, manufacturing and mechanical innovation. But today, a new wave of female founders is reshaping the sector — bringing lived experience, empathy, and design-led thinking into products that genuinely improve life on the road.
Across Australia, women who began as everyday travellers, mums, campers and adventurers are now leading some of the most exciting brands in the caravan space. Their stories highlight a powerful shift: innovation no longer starts in boardrooms or factories — it starts around campfires, in crowded vans, and on long drives across the country.
From better sleep and smarter storage to cleaner living spaces and easier outdoor cooking, these founders are solving the real-world problems that caravanners face every day. Here are five women helping redefine the future of caravanning.
Tara Cameron-Smith — Dreamer RV
Turning Better Sleep into Better Adventures
Tara Cameron-Smith’s entrepreneurial journey began while travelling Australia with her husband and two young sons. Like many travelling families, they quickly realised that one of the biggest challenges on the road wasn’t storage or space — it was sleep.
Uncomfortable caravan mattresses made restful nights difficult, impacting energy levels and enjoyment during travel. Rather than accept this as unavoidable, Tara decided to solve it. She developed the Wanderluxe Mattress Topper, a premium, custom-cut memory foam topper designed specifically for caravan beds.
Since launching Dreamer RV in 2022, the brand has grown into a trusted name in caravan comfort, now offering 12 different sizes along with breathable waterproof mattress protectors. Tara’s work reflects a deeply human approach to product development — improving wellbeing, comfort, and recovery for travelling families.
Her story shows how listening to personal experience can spark meaningful innovation.
Kirstel & Laura — MeanderWild
Designing Practical Comfort for Families on the Move
Sisters-in-law Kirstel and Laura founded MeanderWild after repeatedly encountering a frustration many caravanners know too well: bedding that didn’t fit properly, wouldn’t stay in place, and simply wasn’t designed for compact caravan spaces.
With a clear vision, they set out to create bedding made specifically for life on the road — practical, durable, easy to wash, and tailored to fit correctly. What began in Langwarrin as a thoughtful solution to a common problem has grown into a trusted range loved by travelling families and weekend wanderers alike.
MeanderWild’s philosophy is simple yet impactful: considered design enhances everyday comfort, even in small spaces. Their products help families sleep better, settle in faster, and travel more smoothly — proving that comfort on the road should feel effortless.
Suzanne Horton — Muk Mat
Solving Messy Problems with Smart Design
Muk Mat founder Suzanne Horton built her business around a problem familiar to many Australian families: sand, dirt, and grit constantly being dragged into tents, caravans, and living spaces after outdoor adventures.
As a Gold Coast mum who spent weekends camping, surfing, and exploring with her family, Suzanne was frustrated by the lack of durable, attractive mats that could withstand the outdoors while still feeling good underfoot. So she created her own.
Launched in 2017, Muk Mat is now a premium Australian-designed turf mat trusted by tens of thousands of families and stocked by retailers across Australia and New Zealand, with international expansion underway. The product combines durability, comfort, and style — making outdoor living cleaner and easier without sacrificing aesthetics.
Suzanne’s success highlights how practical solutions, when executed well, can scale rapidly.
Zoe Van Mill — Flat Out
Making Setups Faster, Smarter, and Tangle-Free
Zoe Van Mill’s connection to caravanning spans decades — from dome tents as a teen scout to camper trailers and now hybrid caravans. Her love of the outdoors is matched by her appreciation for efficiency.
When Zoe took over Flat Out, she recognised the opportunity to grow a clever Australian invention into a nationally recognised brand. Flat Out’s signature hose and cable management products help travellers set up faster, pack up smarter, save space, prevent leaks, and eliminate tangles.
Under Zoe’s leadership, Flat Out has expanded its product range while staying true to its mission: making life on the road simpler, cleaner, and more enjoyable.
Her journey shows how operational excellence and user-focused innovation can elevate everyday camping essentials into trusted national brands.
Kylie Fanning — BBQARM
Reinventing Outdoor Cooking on the Road
BBQARM founder Kylie Fanning drew inspiration from her family’s love of outdoor travel. While caravanning with her husband and children, she noticed how awkward and inefficient many outdoor cooking setups were — often cluttered, unstable, and space-consuming.
Her solution was BBQARM — a lightweight, space-saving table system that mounts directly to caravans and campers, keeping BBQs secure, accessible, and ready to use. What started as a clever idea in 2017 has grown into a diverse product range that now includes caravan accessories such as Starlink RV poles.
Kylie’s products reflect her commitment to functional design that enhances connection, convenience, and outdoor enjoyment.
A New Generation of Industry Leadership
Together, these five founders represent a broader shift within the caravan industry. Women are not only participating — they are leading innovation, building scalable businesses, and redefining what quality, comfort, and usability look like for modern travellers.
Their success demonstrates:
- The power of lived experience in product design
- The value of empathy and customer-first thinking
- The impact of diversity in leadership
- The strength of Australian-made innovation
- The growing influence of female entrepreneurship in traditionally male-dominated sectors
As more women bring their voices, creativity, and practical problem-solving into the caravan and outdoor industry, travellers everywhere benefit from smarter, more thoughtful solutions.
The open road is changing — and these women are helping lead the way.